Small and medium-sized businesses (SMBs) are a growing spectacle with a massive growth rate across different industries. That big surge is more obvious in the developing nations. The ideal option for those businesses is to go digital, as budget cuts are made in different sectors. In today’s fast-paced and complicated world where everything is going […]
Blockchain technology has been around for more than a decade. But still, many people think that block chain is some kind of digital currency. In fact, if you go around asking, at least 6 out of 10 might associate the word ‘block chain’ with bitcoin and crypto currency. If you have less information or knowledge […]
With the thriving of social media platforms like Facebook and Instagram, an email is no longer an important tool by many business owners. In fact, a lot of people these days even believe that email marketing is dead or no longer relevant. But the truth is, even the most successful businesses around the world still […]
When we think of upgrading strategy or tactics related to our business, most of us assume that it needs a major overhaul. But in reality, the little things that we keep ignoring are the ones that can bring a major change. So, what exactly are these small shifts which need a lot of attention. Let’s […]
In the world of business, competition is always fierce. And no matter how big or small or type of business you are running, it is very likely that you’re competing with dozens of other similar companies or brands. This is where the importance of branding or coming up with a unique name for your business […]
Google and Facebook are the gold standards of digital advertising. The two giants are rightfully called the duopoly of digital marketing. For decades, they have been the chosen platform for businesses to promote brands, services, and products. The reason why Google and Facebook make a dynamic duo is that they complement each other perfectly. In […]
It is no secret that Google has pretty much dominated the world of the internet. It is the most popular search engine. But that’s not the only reason why Google has earned its spot amongst the topmost valuable companies. If we look closely, Google has its own operating systems, “Android,” which is the most popular […]
According to Uberall’s survey, Branded Vs. Unbranded Search, up to 81% of local searches are unbranded. On the contrary, branded searches are about 19%. The main reason is that small businesses do not fill out their profile correctly on Google My Business. This platform by Google is one of the driving forces that take local companies […]
In the first week of July, Google announced the beta WordPress plugin. This new plugin is Web Stories, and it is generating a lot of interest in the world of digital marketing. So what is this new plugin that everyone is talking about? What are the features? We bring you the answers today in this […]
Today, most people worldwide rely on the internet for banking, doing business, and shopping. We can see the changes in the business trend and consumer behaviour. However, the importance of having a good reputation has remained unchanged. Many new business owners tend to pay more attention to increasing their visibility online or getting more traffic. […]
