With the thriving of social media platforms like Facebook and Instagram, an email is no longer an important tool by many business owners. In fact, a lot of people these days even believe that email marketing is dead or no longer relevant.
But the truth is, even the most successful businesses around the world still use emails to make conversions.
We will talk about the benefits of email marketing in this post. We will also learn why email marketing is still an indispensable tool for both small and big businesses.
Benefits of email marketing
Get more leads
Do you remember how you ended up subscribing to someone? It may have happened because you loved the content, and you were encouraged to sign up to their email marketing list. That is how you can generate more leads. You can also encourage your visitors to share your email, or your website on other social media platforms.
Build a strong bond with your customers
Getting to know your customers is not an easy task, but it is worth the effort. Just as you mark the emails coming from an unknown sender as spam, your email might also end up in a spam folder.
This is exactly why you need to show that you’re trustworthy. Not every customer has the same interests, so you need to take time in knowing what your customers are looking for. Don’t just send an email that would sound like you’re trying too hard to make a sale. Once you’ve built a strong bond, getting your audience to click that call to action button becomes a lot easier.
Better and improved sales
Now, you need to ask yourself if your emails are valuable and relevant. If your answer is yes, then keep going. If not, it’s time to stop doing what you’re doing. Nobody would like to read emails that read ‘hey, we are selling this and that. If you click now, you get a discount.’
Treat your customers as individuals; show them that you value them. Don’t just display your marketing skills with each email. Your customers wouldn’t have subscribed to you in the first place if they didn’t like what they read. So, keep providing them with the type of content they’re looking for.
Make use of other social media
You may have realized how YouTubers make use of Facebook to promote their channels. You can use the same trick here, but you’d be using the email instead. This can be done effectively by providing social share icons, sweet and short content. You can also introduce a reward system that offers a small discount to the ones who share your link.
Minimize your email marketing cost
Are you low on a budget? If yes, it is time to minimize your marketing costs. Here is a great cost-efficient email marketing tool you can use.
Why email marketing still matters
To understand why an email is still an indispensable tool for small and big businesses, we need to consider the number of users. According to Statista, 3.9 billion people around the world are email users. This should tell you why you need to pay close attention to email marketing.