Blockchain technology has been around for more than a decade. But still, many people think that block chain is some kind of digital currency. In fact, if you go around asking, at least 6 out of 10 might associate the word ‘block chain’ with bitcoin and crypto currency.
If you have less information or knowledge about this incredible technology, you probably haven’t heard about block chain marketing as well. But you need not worry because you’re just a few minutes away from learning how you can use this technology to thrust your business forward.
Benefits of block chain marketing for small businesses
Better and increased security
The digitized world allows us to travel around without carrying cash. All we need is a credit card or other digital payment methods. However, with hackers all around, they may find a way to bypass your password, or your credit card may get stolen.
You can eliminate all those problems by using block chain technology. For instance, if your business has a crypto currency option, your customers will feel secure as they know their product will reach their doorstep before they even make a payment. Also, block chain technology is incredibly difficult or even impossible to hack. This makes it the most secure payment mode.
This is one of the most important factors that ensure the growth of a company or business. What’s amazing about block chain technology is that it allows everyone to view the transaction ledger. Needless to say, this automatically creates transparency and improves the relationship between employees working in different sectors. And as a business owner, you need not check the accounts frequently.
Eliminates the need for middlemen
Let’s say you want some social media stars to promote your product. In this case, you’ll have to pay them in return. This can be very problematic if you’re running a small business and you’re low on budget.
The returns on their investment ROI offered by block chain marketing is much greater. Unlike others, block chain does not run ads everywhere, which can be very annoying to the viewers. It will only show ads to your targeted audience.
Protects your customers’ data, and you get to know them better
It protects almost everyone who does some activity online as digital IDs. And it is because of this the risk of identity fraud, unauthorized access, and even cybercrimes have increased. However, as mentioned earlier, it is not easy to hack into the block chain network. Once the customers’ data is stored on the block chain network, it cannot be altered, removed, or hacked.
With this technology, you not only make sure that none of your customers gets cheated online. But you also get to keep track of your customers’ behaviour. This includes the amount of time they spend on your site, what type of products they’re most interested in, and how much they spend on a particular type of product. This will allow you to know them better and improve your relation with your customers overtime.
It allows your customers to be anonymous when shopping
Shopping online has been one of the fastest-growing trends in the last few years. And it is still a growing trend now. However, not many people like the idea of leaving their online activities in the hands of some unknown developers and advertisers.
Blockchain marketing not only creates transparency between the employees and the employer. It also does the same between the seller and the buyer. In other words, it allows your customers to decide whether they want monitoring by the retailer or the site owner when they’re browsing online.
Integrating block chain technology into your business may sound really complicated. But some experts can sort it out for you easily. Your competitors might still be looking at this technology as a secure payment mode, but you know there is more to it.