Shoppable Landing Pages Launched with Mailchimp and Square Partnership
On the first week of November 2018, a dynamic partnership was announced by MailChimp and Square. The reputed e-commerce marketing and email newsletter service platform will collaborate with Square to upgrade built-in e-commerce features on the website landing pages.
The shoppable landing pages will be used to give businesses a new sales channel to reach out a wider audience and make run-targeted promotions and limited edition goods and services more accessible to potential buyers.
Currently, MailChimp, the email marketing platform which has its headquarters in Atlanta features powerful automation for online sellers, cool web designs and even provide comparable analytics for existing stores.
They have a variety of prices for new business, growing business and pro marketers. The popularity of the e-marketing platform that offers free pricing for startups will also remain unchanged.
Square, on the other hand, will continue to provide secure mobile payment and financial services to merchants in the US, Canada, UK, Australia and Japan by accepting offline credit and debit cards on iOS, Android and tablet computers through its headquarters in San Francisco.
The New Features of the Partnership
MailChimp went through a rebranding process in the earlier months of 2018 with the expectations of highlighting the new features outside their core email services by introducing shoppable landing pages, and this partnership aims to bring that into practice.
- The landing pages of Mailchimp have been efficiently functioning since 2001 and had been capturing email addressed and linked people to commercial stores and services pages.
The new partnership with Square will allow customers to create a running shop with built-in payment rights in their pages.
- For the convenience of the users, MailChimp has offered to provide pre-designed templates and drag-and-drop builders for free while Square charges a minimal processing rate.
- The partnership will only work on a single product per landing page without the presence of the shopping cart functionality but with a more simple set up.
- The company is currently concentrating on selling limited edition products.
- The company intends to include other features to the landing pages to make the shopping experience as real as possible with more functionality.
- The current returns where customers sold over $22 billion worth of products at the beginning of the year is expected to increase by over 25% by the end of 2019.
The founders of MailChimp and Square: Ben Chestnut, Dan Kurzius, Jacksey, Jim McKelvey in their announcement stated their optimism in creating a common platform with more substantial resources, shared risk, higher capital contribution and flexibility in operation while creating an exciting shoppable landing page for any items to all merchants online.