Facebook or Twitter – the better platform for ads and brand promotion
Gone are the days when a hand-out flyer, newspaper ads, posters, etc., were the only means to advertise your business/brand and services. Today, there is a broad audience in the digital world of social media apps and platforms. Facebook vs Twitter – Which is the better platform for ads and brand promotion? The fundamental question remains.
Read on to find out.
Know your audience and business type
The foremost step before even getting on to choose a platform, the first thing to do is –
- To know and understand the type of audiences you would like to target.
- Understand the kind of goals and purpose of running ads for your business model/services.
With easy access to affordable cell phones, there is a broad audience in the digital world of social media apps and platforms. If you have a clear understanding of the above two factors, shortlisting the platform for ads become easier.
Evaluate your audience on both platforms
You can create a rough and fundamental estimation about the number of reaches through ads if you can simply –
- Evaluate the number of audiences of your brand/business on both Facebook as well as Twitter.
- Assess the kind of engagement from audiences post running an ad trail.
Whichever application had more subscribers or viewer base, more the chances for the ads to reach the audience.
Understanding the primary function of both platforms
- Generally, Facebook allows an easy user interface. It is also among the most active social media network. Hence, there is a wide range of different age-group users within the app, including the senior section of the population. In addition, the interactions at Facebook allows for more personal and intimate engagements.
- Twitter is a more modern and fast-paced app. Moreover, Twitter as a domain has more of an active younger generation base. It allows for new connections and interaction concisely and informally.
Twitter is an excellent option if you want to create more brand awareness/new business ideas. Whilst, if your intention is for reaching out and engaging your audience, Facebook is the answer.
Costs for running ads
Overall, Twitter ads will costs you somewhat lesser in comparison to running a Facebook ad.
In Twitter, you pay for whichever ad campaign you choose for – tweet engagement, adding followers, or clicks to your website campaign etc.
The prices for running Facebook ads are relatively competitive in comparison to Twitter. Its ad costs are often determined by what other advertisers are paying for their ads. Facebook also offers pre-determined prices based on target and goals. In addition, bidding for ads is also an option.